Efficient Era Privacy and Confidentiality Policy

Your privacy and the confidentiality of your personal and business data is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of your information. The following outlines our policy.

Unless otherwise specified, it is assumed that this data is confidential to you, will not be visible to potential competitors or other users of the site, and will be deleted upon termination of your account (as permitted by law).

We collect personally non-identifiable data via Google Analytics Advertising features as well as website visitor information for Facebook Advertising. These use cookies to collect aggregated data from all users of the site. We do this to help us gain greater insights about our website traffic and thereby provide a better user experience. ("Aggregated data" can include but is not limited to data such as search queries, keyword data, geographic data etc. for the purpose of demographic and other analysis).

If you would like to disable cookies there are programs and settings that can enable you to visit our site anonymously. You can also opt out of Google's Advertising data collection by clicking here. If you would like to opt out of Facebook Ads targeting, please refer to this link.

We will only retain non-aggregated information only as long as necessary for the fulfillment of services to you and your account on the Efficient Era website.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

We will protect personal and trade information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal and trade information. It’s in our interest to insure trust by being transparent about how your data is used.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal and trade information is protected and maintained.