You know that Product Reviews are such a critical factor in growing a successful Amazon business. While positive reviews can really turn the flywheel in your favor, negative reviews can really hurt your sales. But when a buyer leaves you a one-star review, how do you contact them to find out what went wrong? Even if you wanted to reach out to them to make things right, you can't!
Efficient Era's Buyer Reviewer matching tool accurately links product reviews from verified purchases to orders, and helps you contact buyers. Our email alerts contain direct links to the Amazon review page and to the Order Details page.
Two key features of our Product Reviews tool are the ability to precisely and accurately match reviews to orders from buyers, and the ability to get alerts via email. We also now offer Historic Review Matching for orders placed before you joined Efficient Era.
Buyer-Reviewer Matching: How it Works
Once you sign up for Efficient Era's 60-Day Free Trial, we start matching your reviews to orders. Our matching is not based on names, wish lists, addresses or guesswork. It is a highly accurate matching process, but there are still some situations where we won't be able to match your reviews. For example, when a review:
- was not associated with a verified purchase
- was linked to an order that was not placed on your seller account.
Each review that is matched to an order is provided as a clickable link in our Review List, taking you directly to the Order Details page for that customer.
Once there, you can connect with the buyer via Amazon's Buyer-Seller Messaging Service to provide great customer service and potentially turn the review around.
Historic Review Matching : Digging Back Into the Past
Efficient Era provides all its users with Buyer-Reviewer Matching - the ability to match reviews to buyers (orders), for no extra charge. This is available automatically for reviews you receive on orders placed starting from the date when you sign up for our services. But what about orders that were placed in the past? Up until this point, we did not offer the ability to go back in time to dig for buyer-review matches in the past. But now we do! Announcing the Historic Review Matching Tool, a new service that will search for all past orders and reviews and match them up.
How much it costs: Historic Review Matching is a computationally heavy process that requires us to process your past orders, going all the way back in time and then match them to reviews. Historic Review Matching costs $1 per successfully matched review. This is available at the ASIN and marketplace level as an optional add-on to our existing services as an inn-app purchase.
Our system will give you an estimate of cost before you begin the Historic Review Matching for the ASIN/marketplace combination. This is based on the number of reviews that we anticipate to be matched. The actual number of matches could be lower than this number, but not greater. As a result, the amount you pay could be lower but not greater than the estimated dollar value we show. This actual amount is not known till the process of matching is completed.
How to get started: The Historic Review Matching tool can be accessed from the Product Review Dashboard. You can pick the ASIN to match, along with the marketplace. Our system will then give you an estimate of cost before you begin the Historic Review Matching for the ASIN/marketplace combination. This is based on the number of reviews that we anticipate to be matched. The actual number of matches could be lower than this number, but not greater. As a result, the amount you pay could be lower but not greater than the estimated dollar value we show. This actual amount is not known till the process of matching is completed.
Product Review Alerts : Notifications in Your Inbox
Efficient Era will keep you up-to-date via email each time you receive a new review. You could choose to send negative review notifications to a separate email address for more careful handling. Our email based Product Review alerts come with embedded links to reviews and orders. Clicking on the review link (see image) takes you to the actual customer review page on Amazon. Clicking on the order link takes you straight to the order details page for that order. This then gives you the ability to send email to the buyer.
Review Charts : A Visual Assessment of Product Reviews
Review Charts give you a bird's eye view of the reviews your product has received over a specified period of time. Multiple powerful charts let you assess your performance over time in terms of average rating and review velocity.
Review List: A Powerful Search Engine for Review Data
Our powerful search engine lets you search your product reviews by any text or star ratings over a date range you specify. Access your data on a large scale, or on a product- or geography-specific basis.
Our Review List not only provides you with buyer-reviewer matches, it is also a very powerful search engine, in and of itself. Let's say you have a sneaking suspicion that most of your negative reviews lately are stemming from a common problem. You can trace the cause by searching on some possible keywords. Like here, we filtered our Review List on 1 star reviews and typed the word "broke" in the review search bar. We found a large number of reviews with this complaint: "Broken on arrival". Perhaps its time to tell your supplier to improve their packaging!