Email Automation

Get started with Email Campaigns






With Efficient Era, you can create and customize a variety of email types. You can weave in text, images, placeholders, attachments and even insert links to request for product reviews and seller feedback. Here are some examples to get you started. Feel free to copy and use in your emails.

Thank-You Email Template


Dear [Name],

Thanks for purchasing [ProductTitle]​! Your product is on its way!

A quick start guide is included in the box, but more detailed instructions and troubleshooting tips can be found on the product page at:
http://www.example.com/products/[SellerSKU]

Before your [ProductTitle]​ arrives, take a quick look at the product page to answer many of the common questions that come up with this type of device.

If you have any questions at all, hit reply on this email to contact us. We are here to help!

Best Regards,
Thom Bender



Review Request Email Template


Dear [Name],

You recently purchased [ProductTitle]​ from our store on Amazon. Thank you!

If you have any questions at all, hit reply on this email to contact us. We are here to help! If we ever ask, your order ID is [OrderId].

Customer reviews have a big impact on a small business like ours, and we deeply appreciate your time to let people know how you've put the product to use. We'd love for you to share your thoughts by leaving a product review.

Best Regards,
Thom Bender



Follow-Up Email Template


Dear [Name],

Thank you for your recent purchase of [ProductTitle]​. Hope you are enjoying it!

Did you have any questions? Not 100% Satisfied? Hit reply on this email to contact us. We are here to help! If we ever ask, your order ID is [OrderId].

Customer reviews have a big impact on a small business like ours, and we deeply appreciate your time to let people know how you've put the product to use. We'd love for you share your thoughts by leaving us a product review.

Best Regards,
Thom Bender





Placeholders and Links



Placeholders

Efficient Era provides a variety of placeholders that you can insert into your Email Body. These will get replaced by the actual values from your orders dynamically when the email is being sent out. Locate Placeholders under the "Insert Templates" icon within the editor tool bar.


[Name]: The customer's name.

[OrderId]: The customer's Order ID number, in the format 123-4567890-1234567.

[SellerSKU]: The SKU of the product, as listed on Amazon or Efficient Era.

[ProductTitle]: The title of the product, as listed on Amazon.

[ASIN]: The product's ASIN, in the format B00ABCDEFG.

[QuantityShipped]: The quantity of products shipped within this order in numerical form.

[AmazonMarket]: The marketplace that the order occurred on, in the format com/ca/co.uk/co.jp/de/fr (with no period in front).

[AmazonEmail]: Your Buyer-Seller Messaging email, in the format abc12defg34hi56@marketplace.amazon.com.


$email_body: This is a special placeholder, only available under Email Themes, that displays the text of the Email Body field of a campaign that you apply this theme to.

Important note about $email_body: You can position this field anywhere in the Theme Body and it will get replaced by the text of the Email Body of the campaign that you apply this theme to. If this code is not present, the Campaign's Email Body text will NOT be displayed.


Predefined Links

Efficient Era provides predefined links that you can easily weave anywhere into your email. These are available on the formatting panel of the Email Body. Locate them under the "Insert Templates" icon:

leave a product review: This will direct them to the page where they can leave a product review.

leave a general review: This will direct them to the page where they can leave a general review.

submit a VAT invoice: This will let buyers receive a VAT invoice.

leave seller feedback: This will direct them to the page where they can leave Seller Feedback.

view order details: This will allow buyers to view the details of their order.

contact us: This will allow you to send buyers to the ask a question page.




Campaigns and Themes



Each Email Campaign can be styled with pre-created themes. These are available to swap out at any time under the Theme drop down selector in the Email Body.

Themes: In general, we recommend you start with one of our pre-created themes:

Plain Text: A simple text based theme with no ability to add images

Post Order Theme: A simple HTML based theme with the ability to add images and links

Post Order Theme 2: A simple HTML based theme with the ability to add images and links

Simple Theme: A simple HTML based theme with no styling with the ability to add images and links

Simple Theme 2: A simple HTML based theme with no styling with the ability to add images and links


Advanced: You can also create more advanced themes with your own HTML styling but we do not recommend it for beginners.




Triggers and Delays



You can manage the timing of when you would like an email campaign to be sent out based on triggers and delays. Efficient Era offers three types of triggers per campaign. Plus you can always add additional days delays to them. Here is a description of our triggers:

Confirmed: The order was placed. We can gather this information from Amazon right away.

Shipped: The order was shipped. For FBA orders, Amazon's information about this is accurate. For MFN orders it is not. Allow for possible delays.

Delivered: A tentative trigger of when the item was delivered. Note, since this is an estimate we get from Amazon, allow enough gap before you schedule an email with this. Add enough delay days.



Amazon TOS: Amazon recommends limiting the amount of communication with buyers. Ideally, send 1 or no more than two emails per order






Frequently Asked Questions

Q: What's the difference between All Products and Default Campaigns?

A Default Campaign is one that will be sent out for those products that have NO other campaigns associated with them. Once you enable the Default Campaign mode, you will not be able to attach specific products to it.

An All Products Campaign (where you leave the Products field blank) is one that will be sent for ALL products, even if that product is associated with other Email Campaigns.

Default campaigns tend to be used by companies that send one email, customized per product, but want to make sure they have a backup email that will always go out, even if they choose or forget to add a customized campaign for a new product.

An All Products Email Campaign tends to be used by companies that are sending the same email as part of a series of several emails over time, for all products.

Q: Can I send multiple Emails for the same product?

Yes, you can. Let's say you want to send an email right after a purchase was confirmed, and one after it was delivered. You could create one Thank-You email and one Follow-Up email with the same set of products but different event triggers.

Q: Why aren't my emails sending?

If you suspect your emails aren't sending, it could be due to a missing permission. Please make sure that noreply@efficientera.com is enabled as an authorized sender in the Messages section of your Seller Central.

Q: How can I tell if my Emails are being sent out correctly

One place to check that emails are being sent from Efficient Era to Amazon, is to access the Sent Email Chart sub-menu.

To test if your Emails are getting sent out correctly from Amazon, access the Buyer-Seller messages outbox here.

Note: Your emails will only get sent to Amazon once they hit an event trigger. For example, if your Email Trigger is set to Delivered + 2 Days then please check your Seller Central outbox when the first order that comes in after you signed up for Efficient Era is likely to get delivered + 2 days. Typically, this is 7-10 days from purchase.

Q: Can I send emails in different languages for different marketplaces?

Yes, you can! Let's say you have an ASIN that you sell in different marketplaces (say US and FR) and would like to customize your email campaigns in different languages. You could set up one email campaign for the Amazon.com marketplace, and type your email text in English. And you could set up another email for the Amazon.fr market and select the same ASIN or set of ASINs for it but type in you email body text in French.

Q: Does Efficient Era send out emails for past orders (before sign up)?

No. We currently do not have the ability to send emails for orders placed before you signed up for our service.

Q: How do I sent up large order alerts?

If you would like to be notified each time you receive a Large Order, follow these configuration steps:

Click Email Automation Settings at the bottom of our sub menu. Scroll down to enable the Large Order Notifications section. Enable the Large Order Notifications button. Specify the email recipients and define the Order Quantity Threshold for what you consider a large order.

Q: Do Placeholders get replaced with actual values?

Yes! You can weave Placeholders into your email text, which are enclosed in square brackets (e.g. [SellerSKU]). These get replaced dynamically by real values, at the time when the email is being sent.

Q: Can I send a test mail through Efficient Era?

Use the Preview button located at the right top corner of the Emails tool in Edit mode. You can send this email to yourself by providing your email address. Note, that since we do not have actual order details at this point, some of the details about the product will either be dummy values or one of your products picked randomly. Rest assured, your placeholders will get replaced with the correct values pulled from your actual orders.

Q: Why is my Email Campaign not saving?

This is likely because some values are missing. The most common reason is that you have not selected a marketplace for that email. It could also be that you are trying to attach disabled products. In this case, either enable those products from the Products menu or simply remove all disabled products that look like () x.

Q: How do I view my Email Open rates?

Click the Emails Sent Chart sub-menu to view your aggregate Sent versus Opened email rates.