Efficient Era's Ads tool automatically pulls in your Amazon Ads Campaigns, Ad Reports and Amazon Keywords data. into a consolidated list to track your Impressions, Clicks and CTR. You can drill down to the ASIN and marketplace level, by date range. You can also create new Auto and Manual campaigns. With the two-way synchronization with Amazon, all changes are almost instantaneous.
Every week the Ads tool analyzes the effectiveness of your Amazon Pay Per Click Campaigns and suggests keyword bid recommendations that you can act upon right away. You can chose to accept, reject or delay bid recommendations, based on the relevance of keywords and your confidence level in them. You can provide a per-product ACoS (Advertising Cost of Sale) target or go with our defaults.
Amazon Ad Reports and Search term reports give you a highly fragmented view of your advertising data. In addition you need to keep downloading reports periodically. Efficient Era automatically requests reports on your behalf and makes match type change recommendations so you are not wasting your Ad spend by attracting the wrong traffic.
Your Search Terms reports can offer great insights about relevant keywords that users are actively searching for. Harvesting these long-tailed keywords and adding them to your manual campaigns is an important part of a successful Amazon PPC strategy. Our Ads tool automates the process of new keyword discovery by digging through your impressions, clicks and sales data and finding the most relevant ones.
Ready to try out Efficient Era? Note, that the Ads tool is only one of our many sought-after tools. Once you sign up for your 30-day trial period, you can unleash the full functionality of all our tools. Our scalable pricing model makes us an attractive choice for both small and large sellers. Use our pricing calculator to to see how affordable Efficient Era is. More details are here.
Not ready yet and have more questions? Our Redmond based team is happy to help you with answers. Email us at email@example.com.