9 Ways to Ruin Your Post Order Emails

Writing the perfect review request is tricky. You have to comply with all of Amazon’s policies regarding Buyer-Seller Messaging, while still trying to convince the customer to leave a review. It’s easy to misstep- which is why we outline what not to do below. We even include a few examples! Hopefully, by seeing some examples of post-order emails gone wrong, you’ll know what to avoid in the future.

Asking for Only a Positive Review

What NOT to do:

After you’ve had time with your purchase, you can leave a review here. Please contact us at support@boutiqueclothingbrands.com if you have any questions about your order.

What to do:

After you’ve had time with your purchase, you can leave a review here. Please contact us at support@boutiqueclothingbrands.com if you have any questions about your order.

Although this review request may not set off any alarm bells at first, this review technically does violate Amazon’s Terms of Service. Amazon’s review policies require all review requests to be strictly neutral- this request implies that only happy customers should leave a review. Negative customers are instructed to only contact customer service. To truly follow Amazon’s policies, your review request should only be asking for a review, not necessarily just a positive one.

Linking to an External Website

What NOT to do:

To find more of our products, visit petstorewares.com.

This is a direct violation of Amazon policy, which prohibits links to sites outside of Amazon.com. Amazon doesn’t want you diverting potential sales from their website, so review requests including external links can get you in trouble. It’s best just to avoid this tactic altogether.

Over-Sending Emails

Amazon’s policies on how many review request can be sent out are a bit hazy- but we generally recommend only sending out review requests once or twice to customers. Anything more and the seller risks being reported for spam.

Not Obeying Opt-Outs

For years now, Amazon has allowed customers to opt-out of receiving messages from sellers. Customers can do this by clicking the unsubscribe button on any Amazon email. However, using Efficient Era- you can also manually unsubscribe a customer from your emails. You can do this by going to your Email Settings and adding the unsubscribed email to your customer blacklist.

It should be noted that some sellers include the [Important] tag in the subject line of their emails to get their message through to unsubscribed customers. Although this practice is allowed by Amazon, it should only be used for cases when the seller needs to send vital product information to a customer (like when the product needs an instruction manual). Otherwise, sellers who abuse the important tag to spam their customers can be penalized.

Using Trademarks Without Permission

Although this may seem like an obvious misstep, there are sellers who use other company’s logos or trademarks without permission to make their emails look more legitimate (this is especially in the case of counterfeiters). We’ve even heard of sellers trying to use the Amazon logo to trick customers into thinking they’re buying directly from Amazon. No, no, no. Don’t do this! It’s a fast way to get banned from selling on Amazon.

Over Communicating

What NOT to do:

With the rising cost of being a seller on Amazon, you’d be surprised how much a review matters. All of our products are handcrafted in Italy, which is really expensive. Then we have to ship them to you. You’ll be surprised how difficult it can be, Amazon takes a cut of our profit every time! That’s why we need a review from you to boost our sales.

What to do:

We’d appreciate it if you left a review of your purchase. You can do so here.

Writing a short-to-the-point message is the best way to send a review request. Otherwise, you risk losing your customer’s attention. This is not the time to air your personal grievances (especially against Amazon) or even the time to over-share about how you craft your product. You’d be surprised how many sellers do this! Just keep the message simple and to the point.

Adding a Marketing or Promotional Message

What NOT to do:

Like our product? Use the code TWENTY to receive twenty percent off your next product from our website!

Although it’s tempting to incentivize customers to place repeat orders from your store, including any marketing or promotions within your email is strictly prohibited by Amazon. Again, the Amazon team wants to make sure that you’re not diverting sales from the Amazon platform in any way. Avoid the temptation and refrain from offering any promotions.

Adding Oversized Files

Depending on your product, you may want to send an instructional manual or some other file to customers after they receive their order. However, Amazon only allows up to 10 MB of files attached to a message. If you exceed this limit, your emails may not send out to customers. Make sure to stay below this limit to ensure all of your emails actually send out.

Staying Too Generic

Even though writing your own review requests are tricky, customization is still key in actually receiving a review for your store. Make sure to describe your product accurately, so reviewers know how to use your product. Let them know a little bit about your store’s history! Breaking away from a plain generic template is key to gaining new reviews. Just make sure that your email isn’t too long.

Hopefully, these tips will help you when crafting your perfect post-order emails. Efficient Era’s email features can make asking for a review easy.

About Efficient Era
Efficient Era offers Powerful Tools for Amazon sellers. Our Alerts, Analytics, and Automation software is helping hundreds of sellers build and protect their brand on Amazon.
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