Reading is the source of knowledge, or at least that’s what some people say. As an Amazon private label seller, there are plenty of educational resources you have at your disposal: podcasts, videos, guidebooks, etc. But with all these resources at hand, you may need help sorting through them all. Here are some top reads for Amazon sellers, books that can help you grow your private label and more!
For new sellers struggling with product research and development, this book could be helpful for you. Not only does Clark discuss how to brainstorm product ideas, but she also delivers tips on locating suppliers and on other valuable aspects of the product development process. With a focus on giving the confidence to brand new sellers, Clark’s book empowers readers to build their Amazon product catalog without being overwhelmed.
Following Amazon’s rise to success, The Everything Store explores Jeff Bezos and his mindset as he built the business empire that we all know and sell on today. The book takes a deep look at Amazon’s history, interviewing people who were there from the start of it all. Although MacKenzie Bezos infamously gave this book a 1-star review, this book is an Amazon bestseller and was even reviewed by publications like the New York Times.
For fans of The Amazing Seller Podcast, you may have heard that the host Scott Voelker created an Amazon selling guide on the Kindle. In this guide, Voelker reveals the secrets to his success, while even providing a real-life case study of a seller who brought their new business to a profit. The book also comes with a free online course, for sellers who don’t mind doing a bit of homework.
The authors, Peter Kearns and Michael Ward, are both are experts in the Amazon world. Peter Kearns is a former Amazonian, who now is Feedvisor’s Director of Customer Success. Michael Ward is Amazon seller, who has over 18 years of ecommerce experience and won business awards for his company. In this guide, Kearns and Ward layout key strategies to growing your Amazon business, offering important steps and insights to encourage growth in your company.
Building an effective social media presence can be challenging, but thankfully Facebook Marketing is here to guide you for the world’s top social media platform. Hope guides you on how to know your target audience and what appeals to them, as well as how to get those valuable “likes” for your business page. Laying out social media strategies in simple terms, this book is perfect for sellers who are new to the business side of the social media sphere.
This is admittedly a small plug, but Flywheels and Feedback Loops has plenty of advice for private label sellers, especially for those who are already utilizing Efficient Era software. With a focus on cultivating successful listings with good reviews and seller feedback, our guide is useful for sellers who need help de-mystifying the Amazon review system.