Efficient Era Alerts

24/7 ASIN Monitoring





Hijack Alerts

Title Changes
SKU Changes
Brand Changes
Other FBA Sellers
Too Few Images (*)
(*) Coming Soon!

Buy Box Alerts

Buy Box Lost
Category Changes
Lower Priced Items Bar
Lost A+ Description
Product Size Change (*)
 

Feedback Alerts

Product Reviews
Negative Seller Feedback
Review Changes
Question Posted
Returns
 

Sales Alerts

Monthly Movers
Weekly Movers
Category Rank Changes
Max Shipment
Large Order Received
 





Understanding Efficient Era Alert Types

If you have recently received an alert from Efficient Era and would like to know what that means and what you can do about it, below are some insights that can help you. Click to expand each alert type.

If you think you received an alert in error, please be sure to contact us at: support@efficientera.com with a copy of the alert and any details that can help us troubleshoot.

Amazon Hijack Alerts



Hijack Alerts

Hijackers can take control of your listings. Amazon could be one of them.

What are SKU Changes?

Are you aware that other sellers who have a contribution score higher that yours could change parts of your listing? Also do you know that Amazon Warehouse or Amazon Retail have the highest contribution score, even if you are the brand registered owner. We send you SKU change alerts whenever something about your SKU has changed. If you know it was you who initiated a change you have no cause for concern.

Our Alerts contain a table of changes. The terms Seller SKU, Mfr Part Number and Model Number are often used interchangeably within Amazon’s listing. Not all ASINs have the same layout for listing detail pages, so these attributes may not be visible to you. However, we have detected that these have been changed in Amazon’s database – they could have been initiated you, Amazon themselves, or a hijacker.

How can you tell what changed?

Check the ‘Vital Info’ and ‘Offer’ tabs of your listing to confirm any changes you might have made. If your contributions for these fields doesn't match the current Amazon values, someone else may be overriding your listing. If you are not brand registered for this product, it may be another seller. If you are brand registered, Amazon internal teams may still override your contributions to the listing. Check if new values match the SKU of any competitors, check for new sellers who might be hijacking your listing, and be on the lookout for further listing changes. If you're brand registered, contact Amazon Seller Support and report the incorrect change to your product, with proof that this is one of your brand registered products, and the correct values you would like Amazon to restore.

What are Title Changes?

You know that organic search results and keyword relevancy depend heavily on the words that you use in your Product Title. Unfortunately, Amazon makes it fairly easy for other sellers to change these in ways that can hurt your organic and paid search ranking.

If you've received this type of alert from us, check that the change was not intentional. Open a ticket with Amazon support if you are brand owner and think it may be an Amazon team like Amazon Warehouse or Amazon Retail that made the change. They always have a higher listing contribution score.

A change of Brand can happen if another seller hijacked your listing. Fortunately, with our Brand Change alert, you can take quick action if that ever happens.



Buy Box Alerts

If you don't own the Buy Box, you are losing sales

What are Buy Box Alerts?

Did you know that over 90% of all sales on Amazon occur using the Buy Box. It’s rare for shoppers to actively seek out a product if it’s hidden behind a “See All Buying Options” button. Unfortunately, you may not always win the Buy Box. Amazon silently rotates the Buy Box among sellers and even takes it away entirely sometimes for various hard-to-predict reasons. Efficient Era's Buy Box events will catch Buy Box loss events every 15 minutes and Page Suppression events every 24 hours. Here are the different types of cases we cover:

No Buy Box: No sellers have the Buy Box.

Lost Buy Box: You owned the Buy Box previously but have now lost it to another seller

Buy Box Suppressed: There are offers, but Amazon isn’t giving any of them the Buy Box

Page Suppressed: The product detail page is silently suppressed by Amazon (404 Error Page).

What can you do if you lose the Buy Box?

Depending on the symptom and cause of Buy Box loss, there are multiple things you can do to regain it. We detail this advice within our Buy Box alerts. Here are some examples:

You were in stock recently, and are now out of stock and have lost the buy box. Stock FBA and/or Convert to Fulfilled by Merchant temporarily.

Another seller is winning the buybox because you have no active offers. In sellercentral, make your offer active.

The product detail page is suppressed (404) by Amazon. This can happen if a product has yet to be launched, or if it's being suppressed for quality, safety, or other performance reasons. Submit a seller central ticket to resolve issue

Amazon assigns products to categories based on descriptions found in the ASIN detail pages. A product could be listed in up to 2 categories. However, these categories could change at Amazon's discretion which, unfortunately, could be incorrect at times.

Category changes could impact your Amazon fees and drastically slow down your sales especially if the newly assigned category is not relevant to your product or keywords. When you receive this alert, check to see if this change was initiated by you and not randomly changed by Amazon. Also, check if Amazon's category requirements have undergone a change.

Did you know that when you increase prices on Amazon, your product pages can get hit with a "Lower Priced Items to Consider" bar that appears above your listing? This is a new way for Amazon to steer traffic away to what they consider to be similar products at lower prices. Another reason for this bar to appear is if your product is being sold on a off-Amazon ecommerce channel (like Walmart or eBay) at a lower price.

A+ listings, also known as Enhanced Brand Content (EBC) listings are rich HTML pages that allow Brand Registered sellers to add extensive marketing material and images to their listing, increasing their chances of high conversion rates. Unfortunately, Amazon has the power to remove A+ Content pages for any reason, such as a violation of Amazon’s ToS or failing to provide a good customer experience. We alert you when yoy lose your A+ content, so that you can quickly rectify the issue and request Seller Support to restore your content.



Feedback Alerts

Customers give you important feedback in various forms. Pay attention and respond!

Efficient Era provides extensive review monitoring for both positive and negative reviews. Receive review alerts as single or digest emails. In addition, we allow you to set alert rules at the product level so you can have emails sent out to different team members or groups for specific products. We report reviews every 8-10 hours.

Efficient Era provides 8 hourly monitoring for all your negative seller feedback. Receive feedback alerts as single or digest emails. In addition we allow you to automate responses to when you receive negative seller feedback.

If a buyer change their stand on how they feel about a purchase, it's easy for them to go back and update the rating or the text of their review. You want to make sure that you are notified of all review changes so that you can pay attention to weaknesses in your products, that perhaps cause them to fail after a while of use. It's also nice to know when someone changed their opinion for the better because of superior customer support that you provided. Get notified of review changes as a single email or as a weekly digest.

Quickly responding to buyer questions and concerns is a great way for you to publicly establish credibility, especially if you are the brand owner. To analyze popular questions posted about your products, the number of answers received as well as votes, you can visit the Questions dashboard within Efficient Era.

We provide a consolidated weekly digest of returns that you received on your products. You can also access all of your returns within our Web app. It's important to monitor your per-product return rates on a regular basis. Find out your worst and best performing products in terms of returns. Remember that high return rates are red flags for Amazon.



Sales Alerts

Reporting on your best performing ASINs. Don't run out of stock.

Once every month, we send you a report of top 10 ASINs that have had significant jumps in sales across all geographies. It's always a good idea to know your monthly run rate and analyze factors that might have caused these jumps. Lightning Deals, Coupons, PPC, Off-Amazon marketing campaigns are some possible reasons. Make a note of these reasons for your future reference by annotating them right into your historical sales time line. You can do this with Efficient Era's Inventory Health Charts. Use your annotations to guide future restocking decisions.

Once every week, we send you a report of top 10 ASINs that have had significant jumps in sales across all geographies. It's always a good idea to know your monthly run rate and analyze factors that might have caused these jumps. Lightning Deals, Coupons, PPC, Off-Amazon marketing campaigns are some possible reasons. Make a note of these reasons for your future reference by annotating them right into your historical sales time line. You can do this with Efficient Era's Inventory Health Charts. Use your annotations to guide future restocking decisions.

Your Best Seller Rank within a category changes all the time, based primarily on sales, but also on the overall movement of your product compared to competitors. We inform you if your Category Ranking improved in comparison to any past ranking.

The New Max Shipment alert lets you know when you have bettered your sales record for any ASIN, over the trailing 7 day period. Mostly useful to prevent stock outs at Amazon Fulfilment centers, this alert gives you an opportunity to analyze recent factors that might have caused a new record to be set and guide your reorder decisions.

Our system informs you each time you receive a large order on any of your ASINs. The definition of a large order varies from seller to seller. While our default setting for large orders is 10 units, we allow you to reset this number to what might you consider a large order. Pay attention to these orders because it could be good news if it's a genuine sale, but also bad news if it turns out that a competitor is trying to wipe out your inventory and try to game you.