What are Buy Box Alerts?
Did you know that over 90% of all sales on Amazon occur using the Buy Box. It’s rare for shoppers to actively seek out a product if it’s hidden behind a “See All Buying Options” button. Unfortunately, you may not always win the Buy Box. Amazon silently rotates the Buy Box among sellers and even takes it away entirely sometimes for various hard-to-predict reasons.
Efficient Era's Buy Box events will catch Buy Box loss events every 15 minutes and Page Suppression events every 24 hours. Here are the different types of cases we cover:
No Buy Box: No sellers have the Buy Box.
Lost Buy Box: You owned the Buy Box previously but have now lost it to another seller
Buy Box Suppressed: There are offers, but Amazon isn’t giving any of them the Buy Box
Page Suppressed: The product detail page is silently suppressed by Amazon (404 Error Page).
What can you do if you lose the Buy Box?
Depending on the symptom and cause of Buy Box loss, there are multiple things you can do to regain it. We detail this advice within our Buy Box alerts. Here are some examples:
You were in stock recently, and are now out of stock and have lost the buy box. Stock FBA and/or Convert to Fulfilled by Merchant temporarily.
Another seller is winning the buybox because you have no active offers. In sellercentral, make your offer active.
The product detail page is suppressed (404) by Amazon. This can happen if a product has yet to be launched, or if it's being suppressed for quality, safety, or other performance reasons. Submit a seller central ticket to resolve issue